Pepsi has just announced the launch of a new ad campaign, spearheaded by global star Bad Bunny, inviting consumers across the country to “Press Play On Summer” to get three free months of Apple Music.
Now fans can stream all of Bad Bunny’s hits as well as the Apple Music’s entire catalog of over 100 million songs for free all summer long”, says a statement from the soft drink company.
The “Press Play On Summer” offer gives participating consumers the opportunity to listen to unlimited Apple Music with the purchase of select limited-edition PepsiCo beverages.
Starting now, consumers can look for the “Press Play On Summer” offer in 20 oz. in the PepsiCo portfolio, all with the QR code “Press Play On Summer” that unlocks up to three months of Apple Music for free. Plus, entrants will have a chance to win one of more than 100,000 instant prizes, including weekly trips.
“Summer is the season of the year that excites us all, the one that brings warmth, when we look for beach, friends, good music and just having a good timesaid Bad Bunny. “I’m happy to partner with Pepsi and Apple Music to bring fans more of what we love and unite us: music, through the ‘Press Play On Summer’ offer.”
“Bad Bunny is one of the biggest artists on the planet and we are delighted to welcome him to the Pepsi family. We’re excited to give fans unprecedented access to a host of musical experiences and the Bad Bunny catalog throughout the summersaid Todd Kaplan, Pepsi’s chief marketing officer.
Offer is available with any purchase of specially marked 20 oz. bottles. bottles of Pepsi, Pepsi Zero Sugar, Pepsi Mango, Pepsi Wild Cherry, Mountain Dew, Mountain Dew Major Melon, Mountain Dew Spark, Mountain Dew Voltage, Starry and Starry Zero Sugar with the QR code “Press Play On Summer”.
Check the campaign guidelines here.
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