Mariana Ramírez del Villar, who works as content director at PRO TV and is a producer of the program ‘This is war’ has expressed the possibility of transforming the popular competition reality show into a fiction series.
With more than 12 years of broadcast and consolidated as the leader in its schedule, the program ‘This is war’ could evolve into a new format, without losing its competitive essence that has characterized it over the years, according to what was detailed Mariana Ramirez del Villar in an interview with the newspaper La República.
From reality to series?
‘This is war’ He ended his season on December 23, consecrating the Warriors team, under the direction of Patricio Parodi as captain. In a recent interview, Mariana Ramirez del Villar He stressed that it could be time to develop a fiction series based on this successful concept.
“I would love to do a ‘This is War’ series. At some point a well-known producer approached us and proposed something like that and I would love to do it. The thing is that I don’t program América Televisión. We always have our time slot with the intention of growing,” he explained in an interview with the newspaper La República.
The producer indicated that the execution of this project will be subject to the programming and objectives of America Television, in addition to the determinations made by the new administration of the channel.
“Now there is a new administration, I don’t know what the new direction of the channel will be from now on, but we welcome any schedule they give us because we are going to want to do it and we would love to make fiction. We have been making fiction for a long time and they have been successful both commercially and in terms of audience. It seems like a great idea to me because ‘This is war’ is part of Peruvian television and deserves a fiction,” he added in this regard.
How do you keep viewers?
On the other hand, Mariana Ramirez del Villar He stressed that the secret of success lies in the continuous renewal of its audience, as well as in the program’s ability to adjust to audience preferences. This adaptability allows you to maintain interest and relevance in a constantly changing media environment.
“The generations that are coming discover the program little by little and become loyal to us. This last year we have once again focused on physical competition, which has greatly reinforced the content,” he concluded.
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