The real estate sector in China is currently in a deep crisis. The number of people buying houses has reduced drastically. With the intention of selling houses in this order, a company advertised ‘buy a house.. get a wife for free’. How can you get a free wife if you buy a house?
The Chinese economy, which is the second largest economy in the world, is currently in a deep crisis. China’s economy is expected to grow by 5.3 percent in 2023, falling short of analysts’ expectations. This impact is severe on the real estate sector. Even big companies are collapsing with huge losses due to house and land sales. At the same time.. Chinese youth are staying away from marriage. Due to increasing expenses, decreasing income and burden of family maintenance, the youth is not interested in getting married. It is known that the Chinese government has also been in the news by announcing many offers to encourage marriages.
Now, linking these two aspects, a real estate company from Tianjin, China has launched a campaign saying ‘Buy a house.. get a wife for free’. It seems that after seeing this offer, they will come forward to buy houses. Young people who came forward to buy a house may have thought that they can get married through their connections. In any case, this announcement was made in a big way. He had to pay a heavy fine due to the anger of the government.
English news articles mentioned that there is another twist in this. Chinese companies are open to strange offers to get out of falling real estate. As part of that, the Wall Street Journal published an article saying that a company in Tianjin had given advertisements on TVs and newspapers saying, “Buy a house. Get a wife for free.” However, it says there is a big twist. A clever twist on the phrase buy a house..give it to your wife. Using the same Chinese characters, it is said to be designed in a way that offers complimentary items to home buyers. Last year, 2023, the company made this announcement in September. However, the Chinese government expressed its anger over this statement. The real estate regulatory body imposed a penalty of 4,184 dollars on the said company for making such a statement.
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