Renata Flores She is part of the list of the 50 most powerful and influential women in Peru published by Forbes Peru magazine on August 24. The singer, only 21 years old, stands out for being the youngest female on said list, in which recognized personalities appear, such as the businesswoman Ana María Brescia. In that sense, we tell you the reasons why the outstanding interpreter from Ayacucho joined, despite her young age, the selection of the prestigious medium.
The young woman born in Ayacucho stands out for her artistic proposal, since she combines Andean music with urban rhythms. Even The New York Times cataloged her in 2020 as ‘the queen of rap in Quechua’.
Why was Renata Flores considered, at her young age, one of the most powerful women in Peru, according to Forbes?
Forbes Peru magazine pointed out that the criteria for selecting the women who make up the list of
the most powerful women in Peru There were mainly four: the resources they manage, the impact they have had on the population, the dynamic power (creative footprint and audience) and the soft power, which represents what these personalities do with their influence.
Thus, the American media highlighted that
Renata Flores works permanently to promote pop in Quechua in the country and around the world. The publication also celebrated that the Peruvian rapper has released her first album this 2022, in honor and recognition of the women who had an impact on the nation’s history. Forbes also highlighted that the artist from Ayacucho has been part of the list of the 100 Latin women of Hola USA magazine.
Renata Flores is currently 21 years old. Photo: @renatafloresrivera/Instagram
How did Renata Flores become known?
When she was 14 years old, Renata Flores caught the attention of thousands of users by singing Michael Jackson’s “The way you make me feel” in Quechua in a YouTube video. It was thus that she became known not only in Peru, but also in other Latin American countries.
Now she is 21 years old and is one of the main promoters of Andean music in Peru. She has managed to combine Andean rhythms with a wide variety of melodies and genres, such as rap or pop. In addition, she interprets her songs in Quechua.
What are the messages that Renata Flores seeks to convey with her music?
From a very young age,
Renata Flores she was drawn to music. This motivated her to participate in small contests in her native Ayacucho. She also had the opportunity to be part of the “La voz kids” competition when she was 13 years old. It was from these experiences that she decided, encouraged by her mother, to sing in Quechua.
This is how he decided to start interpreting songs in this language. As he revealed in July 2021 in a dialogue with this medium, her proposal was born to show that Quechua is still valid and “there are many people who speak it.” In addition, she has witnessed the discrimination and rejection that Quechua-speakers receive, so she decided to go ahead with her musical project to combat this situation.