khaskhabar.com : Monday, 09 May 2022 6:32 PM
New Delhi . Following the success of its Galaxy S22 Ultra smartphone, Samsung on Monday revealed that it captured 81 per cent of the total super-premium market (Rs 1 lakh and above) in the month of March.
According to Counterpoint Research, the success of the Galaxy S22 series helped Samsung India emerge as the top smartphone maker in the overall premium segment (Rs 30,000 and above) with 38 per cent market share (by volume).
In March, the Galaxy S22 Ultra device alone garnered 74 per cent market share (by volume) in the Rs 1 lakh and above price category.
Aditya Babbar, Senior Director and Head of Product Marketing, Mobile Business, Samsung India, said that the demand for the company’s high-end smartphones is now increasingly coming from smaller cities.
Babbar told IANS, “The Galaxy S22 series has received a good response in the country and we now see people from Tier 2 and 3 cities conveniently buying our super-premium smartphone through the Samsung Finance Plus digital lending platform. We are also seeing huge demand for Galaxy S22 Ultra in Q2 as well.”
Further, the South Korean giant has emerged as India’s top smartphone maker with 22 per cent market share (by volume) and 27 per cent market share (by value) in March.
Earlier this month, Raju Pullan, Senior Vice President, MX Business, Samsung India, said the growth in the month of March points to strong double-digit growth for Samsung in the April-June quarter.
“Samsung is looking to strengthen its market leadership in the premium segment in India to 40 per cent by the first half of this year (first half),” Pullan told IANS.
According to Tarun Pathak, Research Director, Counterpoint Research, the S22 series had a great debut in India, especially for the Galaxy S22 Ultra, which combines Note features with the S-series.
Pathak said, “As a result, demand was driven not only by the strong installed base of previous S series users but also from Note users. Samsung has now gained momentum in the premium segment as our channel checks are indicating a strong demand Going into the second quarter as well.”
Not only smartphones, Samsung also led the smartwatch and tablet business in India in the month of March.
According to syndicated data, Samsung had 73 per cent market share (by volume) in the smartwatch market and 47 per cent market share (volume) in the tablet business in March.
“We have grown our core retail footprint to enable consumers to experience our devices not only in metro cities but also in smaller towns,” Babbar said.
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