khaskhabar.com : Friday, July 21, 2023 11:54 AM
New Delhi. In the second quarter of this year, Samsung maintained its leadership position in the global smartphone market with 21 per cent market share, while Apple came second with 17 per cent share.
According to Canalys, the global smartphone market declined by 11 percent (year-over-year) in the second quarter. Gloomy demand began to affect market leaders such as Samsung and Apple, who had to reduce their sales in the same quarter.
Among the top 2, a decline in smartphone shipments has shown signs of improvement as most vendors’ inventories have returned to better levels while macroeconomic conditions remain stable.
Xiaomi took the third spot with 13 percent market share as its newly launched Redmi series improved its supply.
OPPO (including OnePlus) took the fourth spot with a 10 percent market share after a strong performance in key markets in Asia Pacific, while Vivo came in fifth with an 8 percent market share, led by the new Y-series launch.
“The smartphone market is showing early signs of recovery after six consecutive quarters of decline through 2022,” said Canalys analyst Le Xuan Chiu.
There are signs that the sellers are preparing for a market correction in the future.
“Vendors haven’t stopped investing in manufacturing and they have a direct presence in emerging markets such as Southeast Asia and India, which will be a strong driving force for continued growth,” Chiu said.
According to analyst Toby Zhu, it is important for smartphone vendors to be agile in order to react to new market signals and allocate their resources effectively.
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