Prince Badr bin Abdullah bin Farhan Al Saud, the Saudi Minister of Culture, commented on the launch of a Saudi cultural channel broadcast soon, revealing its content and what it offers. fashion, films, books, theatre, performing arts, music, architecture and design.
This came after he signed an agreement with the Chairman of the Board of Directors of the MBC Group, Sheikh Walid bin Ibrahim Al Ibrahim, to launch and operate a cultural television channel that celebrates Saudi culture through various programs around the clock, in order to consolidate the Kingdom’s position as a regional cultural center of gravity, and to achieve the goals of Saudi Vision 2030 in its aspects. cultural.
The channel – which will be broadcast as part of the MBC package, on satellite and digital channels, on the “Shahid” application, next September – targets the educated elites and the general public in a modern and lively manner, in terms of content, content and cultural messages that will reflect the view of the Saudi recipient and his pride in the antiquity of his heritage and its civilizational and cultural history. And consolidate the presence of Saudi content in the global creativity system.
The channel will celebrate the richness of Saudi culture through a unique look at arts, literature, heritage, poetry, theatre, cinema, design, fashion and culinary arts, in ways that master the combination of rapid technological developments and reflect the ever-changing needs of local and global audiences.
It also aims to encourage Saudi competencies and transform creators into cultural assets, and it will undertake extensive coverage of all cultural events, in addition to producing documentaries that recount the biographies and memoirs of prominent Saudi personalities, purchasing the rights to international plays and celebrations, and building a huge archive library of Saudi cultural works and rare dialogues with national and cultural figures. It will monitor the latest discussions taking place among intellectuals, host them to open discussion circles and follow them continuously to promote effective cultural dialogue.
In addition to the TV channel, the agreement includes the launch of a digital media platform that specializes in producing video clips for digital platforms, in addition to articles, podcasts and documentary production, in a way that touches the interests and tastes of new generations, and in a way that expands the scope, aspirations and capabilities of local content companies and connects them to a network that includes the most prominent international competencies.
The launch of the cultural channel comes with the aim of keeping pace with the great cultural renaissance the Kingdom is experiencing in light of the Saudi Vision 2030, coinciding with the emergence of the aspirations of the rising generation, which is thirsty to keep pace with the rapid developments in which content is linked to technology, and its eager desire to showcase the advantages of its country to the world.
