Jefferson Farfán, the popular Peruvian former soccer player, celebrated with great emotion the inauguration of his long-awaited project, ‘KM40 ‘, a shopping center that promises to become a benchmark for the resorts in the south of Lima. During the private event, held in the Lurín district, Farfán was accompanied by his mother, Doña Charo and their children, Maialen and Adriano, who shared the moment of joy.
The inauguration of the ‘Foquita Mall ‘Not only did it mark a milestone for the former soccer player, but also for his family, especially for his mother, to whom Jefferson dedicated glowing words on multiple occasions. The event included an emotional ribbon cutting, a symbolic gesture that reflected the effort and dedication invested in this family project.
Doña Charo, the key to the success of ‘KM40’
For many, Jefferson Farfán is synonymous with football, success and dedication, but his latest venture in the business world has a name very close to his heart: Rosario Guadalupe, or better known as Doña Charo . The former soccer player’s mother has been a key player in the development of ‘KM40’, the shopping center located in the south of Lima, in the Lurín district.
In several interviews, Jefferson has expressed his admiration and gratitude toward his mother, who envisioned the potential of this land years before it became one of the most important projects in the region. “My mother is the visionary of this work of art, so to speak, it is a very beautiful place for all the resorts in the south,” Farfán mentioned in statements to RPP. His recognition towards Doña Charo highlights the importance of your intuition and business ability.
José Zegarra, general manager of Alta Visione Investments, highlighted in another interview that it was precisely Rosario Guadalupe who was in charge of conceptualizing the project, stating that she was the first person to recognize the potential of the area. “Jefferson Farfán’s mother was the visionary of this land in 2018, after the World Cup. Then it was conceptualized,” said Zegarra.
