Khaskhabar.com : Thursday, June 22, 2023 12:09 PM
New Delhi. Popular social media platform Snapchat on Wednesday introduced two new nickname-themed Augmented Reality (AR) lenses for users in the country. As per the report, the new AR lenses are ‘India’s Top Nicknames’ and ‘My Nicknames’. The ‘India’s Top Nicknames’ lens comprises five bespoke designs featuring the country’s favorite nicknames, the company said in a statement.
Not only this, for the first time Indians can customize ‘My Nickname’ lens to create their own nickname.
The company also released new research on Indian nickname culture in partnership with YouGov, which reveals people’s fascination with nicknames.
According to research, Indian youth prefer to use their nicknames online. The data also revealed that over 96 per cent of Indians have had at least one nickname in their lives.
Kanishk Khanna, Director, Media Partnerships – APAC, Snapchat, said that nicknames are an integral part of Indian life and are given to us by our true connections – friends or family.
The company said that Sonu, Babu, Macha, Shona and Pinky are the most popular popular nicknames in the country. To access the new lenses, users just need to search ‘n’ top nicknames’ and ‘my nickname in’ in the lens carousel.
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