Social Media Influencers: New Rules.. Are You Making Such Announcements? Rs.50 Lakh Fine.. Jail Sentence!

Social Media Influencers: Lately many people who have accounts on social media are promoting themselves as influencers. Promoting. It is known that the term influencers is also heard a lot. However, the government has created new guidelines for those who influence people through social media. And now a stone is going to fall in their hearts. It will impose restrictions on what they should do.. what they should not do. Violation of these will be followed by strict action. As part of this, a maximum fine of Rs.50 lakh will be imposed. Also.. Jail sentence may also be avoided. To this extent, the new guidelines came into force from Friday.

It is estimated that the social media influencer market in India will reach Rs.2800 crores by 2025. This is 20 percent more than the current one. With this.. as a part of protecting the interests of consumers from influencers.. Central Consumer Protection Authority (CCPA) has focused on misleading advertisement.

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It is at this moment that the Consumer Affairs Department has issued new guidelines in the name of Endorsement No House. It has warned celebrities, influencers and virtual media influencers on social media platforms.

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According to the new regulations, gifts, hotel accommodation, equities, awards, gifts, service-schemes etc. received by influencers should be subject to the rules, otherwise, according to the Consumer Protection Act 2019, actions will have to be taken under advertisements that mislead consumers. Moreover, it has been said that the endorsements will be withdrawn or banned.
For making misleading statements, there are possibilities to impose a ban on the influencer for one to three years or a fine of Rs.10 lakh on the endorsers.