Perhaps the dominant feature of the ancient Sussian families is that a group of their founders were “self-made” who achieved their own goals, starting from scratch… especially the extended commercial families that remained silent in the world of economics, and the successors inherited what the predecessors left behind and developed it so that the grandson could accumulate what the grandfather started and modernized the father. The son and grandson focus on the quality of commercial and economic activity, and follow in the footsteps of the first founders.
Among the self-made names that built themselves on their own is Al-Hussein bin Amhand bin Al-Hussein Ashinkali, a descendant of the Ait Al-Nas tribe, Ait Boubakar Bayat Baamrane, whose grandfather descended from “Ashnakla” in the Moroccan Sahara.
In 1923, Al-Hussein Ashinkali Al-Mazdad was able to build his future “degree by degree”, and he never forgot the merit of people who marked his academic and professional path, such as his grandmother, who was instrumental in raising him after his parents separated, then his mother and her officer husband, and his friend, who was the reason for him learning a craft. “Eat the honeycomb from it,” as they say.
Like the rest of the people of his region, Al-Hussein joined Al-Masid for a while, and lived with his grandmother before moving with his mother and stepfather to Essaouira and from there to “Fonti” in Agadir. In a media interview conducted by the late man before his death, Ashinkli told how his dream of learning “car mechanics” came true, a modern profession that was restricted to European foreigners during the colonial era. Ashinkli entered the world of engines thanks to his French friend, whose father worked for the Sattas company, which was owned by a Frenchman at the time.
During that conversation, Ashinkali recalled a group of memories, about the colonial period and how he progressed to work after obtaining training in the transportation company owned by “Parutel”, during which he proved his skill and competence, and gained the trust of his employer, who entrusted him with tasks that were limited to foreigners, and some Only Moroccan Jews, but he gained the respect of notables and leaders after mastering the profession of car mechanics, learning its secrets, and his genius in repairing modern mills and installing water pumps. He also taught hundreds of young people the “craft,” and he became a visitor to foreigners and Moroccans to repair their cars.
Memories documented by a group of writers and authors in their books, such as Abdullah Kiker and Dr. Omar Amrir, relying on multiple sources close to the self-made Ashinkali. Away from the profession, Hussein Ashinkali developed a sense of patriotism and awareness of the struggle to expel the colonizers 14 years ago, as personalities influenced Known for raising patriotic feelings within people, such as Ahmed Olhaj Akhannouch and Muhammad Abaqil…
Achenkli did not remain stuck to traditions, but rather developed different hobbies early on. He loved car racing, football, and boxing…and was considered one of the founders and first fans of the Hassania Agadir team.
Ashinkali did not stay away from politics like many notables. He entered its midst as a parliamentary representative and then an advisor to the House of Councilors. He headed the Chamber of Commerce, Industry and Services from 1976 to 1993, then returned to head it in the year 2003. He was able to lead the list of self-made Soussians who struggled to build Their future and wealth. Rather, his name was linked to importing cars and well-known brands of them, as he was the one who studied under well-known mechanics such as the Frenchman Ferrari.
He did not lose sight of what his grandmother and stepfather did to him at any moment, so in 2004 he built the “Fadma Al-Buhali Applied Technology Institute,” which was built on land owned by his mother in his hometown, and named it after his grandmother, in addition to the Center for Training and Assistance in Creating Enterprises. He was the first to know about the difficulties that young people face in order to create projects of their own, because he lived the experience self-taught and from the inside, so this charitable work had dimensions that tested intelligence in a person and motivated him to give. He founded it from the standpoint of “Do not give me a fish, but teach me how to fish it,” and this is the approach that it followed. This institution continues to this day.
Al-Hussein Ashinkali was known for pleading for major issues that left sustainable public benefit, as he defended a set of demands that were considered impossible. He was one of the Soussian parliamentarians who demanded the establishment of Ibn Zuhr University, and he campaigned for a science that was part of the imagination to become a reality: the highway. Between Marrakesh and Agadir, where he was one of those who were aware of the ordeals of moving along the national road. He also realized how Agadir remained isolated touristically and economically and not open due to the rough road and the absence of a motorway, two main bets for Ashinkali because he believed that the sons of Souss, after obtaining their baccalaureate degree, had to move. To Marrakesh and the hardships that travel entails in the absence of a direct road.
Ashinkali created a family, educated his children, and trained them in the spirit of work and perseverance, and love and service of the country. His legacy was not in vain, as his family members were able to advance their path, and Karim Ashinkali Jr. is perhaps the best example. He followed in his father’s footsteps, as he inherited his love of cars from his father, and is currently considered one of the major suppliers of high-brand cars to the Soussian market. These brands have become more popular in the region among lovers of premium cars.
He also inherited political work from his father. After closely experiencing his father’s experience as a child, he entered the field to become president of the Chamber of Commerce, Industry and Services, which Hussein Ashinkali headed during a lifetime, and Karim entered it as a child, and he did not know that he would roll up his sleeves to complete what his father had started and with him. others.
After practicing inside the chamber, and refining his political and management experience in the political field, he moved six months ago to a major experience with greater challenges, by heading the largest territorial region, Souss-Massa, which shares borders with the state of Algeria, a new political and management experience with the stakes of expanded regionalization. Although Karim left the room to manage the organization, it was not easy for him to leave the Chamber of Commerce, “the father’s house and temple,” where there is an auditorium for seminars bearing his name. At the ceremony of handing over duties to Saeed Dour, the new president, he shed tears in front of the audience due to the nostalgia that this place left within him. Since his childhood, through his presidency, the “smell of the father” and what he accumulated in the room’s niche remains evident between those walls.
Karim inherited from his father Hussein the love of football and the Hassania Agadir team, so he followed his approach of loving and supporting the team, being jealous of it, and the desire to manage its affairs well and advance it in order to achieve titles and please its vast fans, because love for Hassania does not stop within the borders of Agadir, but rather extends beyond the entire territory of Souss. For wide fans in Morocco and Casablanca in particular, the supporters consider the team the ultimate identity and belonging.