Subway is giving away 1 million six-inch subs next week. On July 11 starting at 10 in the morning you can visit a Subway branch to order your own sandwich.
The promotion is part of a celebration that the company is carrying out because it will have cold meat slicing machines available in all its branches. The cost of this investment was $80 million dollars.
Subway installed the slicers at 20,000 of its US locations to offer customers freshly sliced meat. The company said this is one of the most complex changes they have made.
Previously, Subway’s meats were delivered to its stores already cut.
It should be noted that the slicers are automatic, so it won’t take up employees’ timesince they practically only have to press a button for the machine to start cutting.
This change is the chain’s latest effort, after spending the last ten years with slowing sales.
The company also revamped its entire menu, which has helped drive sales over the past two years.
Commenting on the menu revamp, Trevor Haynes, president of Subway’s North American operations, said, “Over the past two years, we’ve revisited our vast pantry of ingredients and introduced a whole new way to Subway with signature chef-crafted sandwiches.”
Before introducing your slicers, Subway had already made other important changes such as offering artisan bread, as well as new recipes for soups, meats, and dressings..
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