The self-madeness of some of the founders of the well-known Soussian families did not stop at a certain point. Rather, ambition and struggle were the title of their lives, and as a group of regions in Souss, Tiznit and its suburbs were known for personalities that constituted an exception, after they dug in the rock and drew a line for their life, followed by hope and ambition to one day become a well-known personality. She even took the hand of some of her relatives or friends, as is the case with the story of the struggle of Ahmed Ousaid Bisha and his two partners, his relative Al-Hussein and Ibrahim Edahli.
Ahmed Oussaid Bisha… one of the notables of Tiznit, nicknamed “The Genius”. He was born in 1920. He was an orphan. He was very attached to his mother, so she took care of him and raised him. He was unable to enter the book, but that did not prevent this boy from having ambition. It will grow and inflate, placing Al Bisha on a large commercial real estate holding pyramid.
Ahmed Ousaid Bisha started with small businesses, such as wheat and wool, selling tea and sugar by the dollar, and gas for lighting homes. In his simple business, he used one of his townspeople to help him with mathematical work. This important and complex process took on some people who had not received an education. His friend Ed Hali would carry it. Ibrahim will go from being just an assistant to a partner. He will have a word and a reputation that will carry him to the leaders of the people and his rank, in Tiznit as well as in the whole of Souss.
Ahmed Oussaid was moving between the districts of Tiznit, buying wheat from the residents and selling it in other areas. Before one of his friends gave him a shop in Tiznit near Bab Aklo, Haj Ahmed Oussaïd used to travel between Essaouira and Casablanca to acquire goods while his partner, Edahli, sold in the shop.
Ahmed Oussaid involved his cousin, Hussein Bisha, and his friend Ibrahim Edahli – with whom Bisha’s name became closely associated – in his business by half. They bought foodstuffs in large quantities, sold them in a Tiznit store, and divided the profits equally. They distributed the work among them. Ahmed was committed to staying in Casablanca, sending them goods. While Al-Hussein’s task was to deal with customers in the store, and Ibrahim Edahli was in charge of public relations with people, looking for markets and managing deals.
In Tiznit, they bought a warehouse for making wages, and shared the housing in the first house they bought in Darb Al-Rumaiqi, before Haj Ahmed moved to another house and left the first house to his two partners.
At some point, Al-Hussein and Ibrahim acquired the “Aviron” factory from its owner, Al-Hussein Ashinkali, and they worked to make the project a success, and the factory achieved fantastic profits, enabling them to enter the food industry from its wide scope. It is the project that has resulted in projects in the field of canning fish and vegetables.
Their interest moved to building retail real estate, and during the 1980s the group was able to expand the scope of its investments by building real estate on Hassan II Street, moving to the Al-Salam neighborhood, where residential construction projects expanded, and with it the real estate development in Souss to include other areas.
Bisha’s activities also included the distribution of oil and fuel products. The first station they supervised was affiliated with the “Shell” group, and their interests moved more broadly towards the real estate field, and they did not fail to share the news of their town and help them.
The Bisha family was able to create major companies and projects, and their business developed until their name became at the forefront.
Ibrahim Adahli was known for his huge spending on antique schools, his encouragement of students to memorize and meditate on the Holy Qur’an, and his encouragement of children’s parents to incite their children into religion and urge them to memorize the Book of God. Ibrahim, the real estate investor, as well as in the field of canning and fuel oils, started out in a small mosque where he practiced as an imamate. Although his partnership with Ahmed Bisha expelled him from the mosque, he remained a lover of jurists, imams, and students of the Qur’an, sitting with them, arguing with them, and showing compassion to him until a wide audience of memorizers of the Qur’an and those working with them began to consider him a role model. As an example, a colleague of theirs combined money, asceticism in life, and doing good deeds.
Ahmed Oussaid, Al-Hussein and Ibrahim were among the first self-made economists in Souss. Together with Ahmed Oussaid, they were able to engrave their name in the record of the Moroccan economy. They lived in a tribe that did not have the conditions for luxury, so they persevered and worked to achieve the economic and social ranks they had achieved. Ibrahim Edahli’s funeral was evidence of respect. Which surrounded his soul, and it was a solemn funeral during the month of June of last year.
Hajj Ibrahim remained faithful to his Sufi approach by attending the “knowledges” and dhikr tables at the seasonal religious occasions celebrated in “Adrar” and “Azghar”, and he enjoyed a great position in the presence of scholars and politicians in Souss.
Ibrahim Adahli bequeathed giant companies to his sons, after he started as an assistant to a merchant, his hometown son, Ahmed Oussaid, and a partner with him and Al-Hussein. After him, his son Najem, who is considered the general manager of the “EDNACO” Holding Group, took over the reins, following in his father’s footsteps.
As for Zina Edahli, his daughter, she swam far from the family projects. After continuing her studies in Tiznit, she obtained a bachelor’s degree at the Faculty of Sharia in Ait Melloul. She later obtained a master’s degree in business from a private university institution in Agadir, but the legal culture pushed her to study it and obtain a degree in law in a year. 2016, then a master’s degree in 2018. She works as a lawyer, as well as a parliamentarian and advisor to the regional council and the community.