In 2021, the salary of Russian stars for performing at New Year’s corporate parties reaches an average of 2 million rubles. Pavel Vorontsov, a member of the National Association of Event Organizers (NAOM), told RBC about this on Tuesday, November 23.
According to him, the fee of 2 million rubles is twice as much as at the end of 2019, before the coronavirus pandemic. The specialist attributed the large fees to the fact that the number of performances this December is limited. Thus, a performance by a Moscow artist in the capital costs less than in other cities. The difference is 25%, closer to the holiday it can be up to 50%, said the TV channel “360”. Artists can attend several corporate events in one evening in the capital, and more time is spent when leaving.
Increased celebrity fees did not affect the budgets of corporate events or private events, Vorontsov said. He clarified that the cost of a standard corporate party varies from 10 thousand to 50 thousand rubles per person, writes the Federal News Agency.
According to the concert director Tabriz Shahidi, who works with many stars, the performances of Valery Meladze, Leonid Agutin, Philip Kirkorov, Nikolai Baskov, Grigory Leps, Polina Gagarina, Svetlana Loboda, Vera Brezhneva, the Bi-2 group and others are in greatest demand among customers. performers, writes NSN.
The organizers of the New Year’s performances noted a significant decrease in the number of concerts and pre-orders.
On November 22, a study by the Aeroclub Tour MICE agency reported that holding New Year’s corporate events would cost Russian companies an average of 4-5 million rubles.
According to the data received, in 2021 the number of New Year’s corporate parties decreased by 20% compared to the “dock” 2019. However, only 5% of them will go online.