New York (EFE) in the great public square of communication.
Yaccarino, who took office last week, used a thread on Twitter to explain where he thinks the company’s future should go, with priorities that for now seem similar to those outlined by its owner, Elon Musk.
Musk took over Twitter last year after paying about 44,000 million dollars (about 40,895 million euros at today’s exchange rates) and with the promise of restoring his vision of “freedom of expression.”
According to the executive, “Twitter is on a mission to become the most reliable source of information in real time and the global marketplace for communication. That is not an empty promise. That is OUR reality.”
Twitter and Yaccarino’s vision
“Elon knew that space exploration and electric vehicles needed a transformation, so he did it,” said Yaccarino, who considered that another “transformation” is now needed so that “civilization advances through the unfiltered exchange of information and a open dialogue about the things that matter most to us.”
“Have you ever talked to someone particularly insightful and thought ‘you should be free to speak your mind’? We all should. Welcome to Twitter 2.0,” she added.
In the thread, a version of a message to employees that he also wrote today, Yaccarino assures that Twitter has the possibility of building something “that can change the history of the world” and called for thinking big, transforming, and doing it together.
Yaccarino did not refer to any of the specific challenges facing the social network, from the drop in revenue it has seen since Musk’s landing due to the drop in advertising to issues of content moderation or other issues.
Musk announced last May the appointment of Yaccarino as the new CEO, focused primarily on business operations, while he will focus “on product design and new social network technologies.”
The billionaire, who had assumed the position of chief executive after buying the social network last year, chose an expert in advertising who came from leading that field in the giant NBCUniversal (NBCU).
