IKEA is a benchmark when it comes to home decoration, the Swedish company has stores all over the world, and every day thousands of people go to its department stores to buy furniture, accessories or even just to spend the day. a while.
We could say that the success of IKEA lies in offering beautiful and “design” furniture at an affordable price, in addition to offering a catalog that satisfies the needs of any customer, regardless of their decorating tastes or budget.
But if there’s anything to criticize about IKEA, most customers will agree that the location of their stores is the biggest problem. It is true that little by little IKEA mini stores have appeared in the center of some cities, however, as a general rule The warehouses of this Swedish multinational are located on the outskirts of the cityin industrial areas and those that are more complicated and tedious to access without a car.
That is why a few years ago IKEA carried out a series of tests in one of its department stores in Dubai (United Arab Emirates) under the name of “Buy with your time.” This initiative, which was never transferred to other countries, contemplated the effort and time that his customers had to spend to get to his store.
With that in mind, this test consisted of eDepending on the time it took you to get to the store from your home, you received an amount or a discount on the products What were you going to buy? To do this, customers only had to open Google Maps from home and follow the route indicated in the app, then the IKEA workers would see the time taken to arrive and they would transform it into a currency for the store.
“Before the birth of this campaign, we realized two things: time is money nowadays, and many loyal IKEA customers spend a significant part of it visiting our stores, which are sometimes far from the city center” said an IKEA spokesman. “We think it’s fair to reward our customers’ efforts by giving them back the time they spend reaching us. It’s our way of helping the Dubai community make the most of every minute.”
In this way, if it had taken you 30 minutes to get to the store, they gave you, for example, a five-euro discount to buy a lamp. It is true that time is the only thing that we can recover, which is why this initiative is quite interesting, however, neither IKEA nor any other company has extended something similar again, would you like them to?
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