The definitive digital catapult for the growth of any company

A satisfied customer is the key to the success of any company. It is more profitable for a business to have an old user make a repeat purchase than to attract a new one, which is why it is essential to know how to correctly manage relationships with them. Today, buyers look for personalized attention and an offer of products and services that adapt to their preferences.

Boosting sales and customer retention depends on this strategy, and companies know that the growth of their business requires the ability to listen to their buyers, analyze their concerns, and be able to respond to their needs. It is what will make the difference with the competition. Therefore, in order to retain and attract potential buyers, entrepreneurs need to have technological tools that help them carry out correct commercial or customer management.

Digital Kit makes this possible by including the Customer Management category within its extensive catalog of 12 digital solutions. The Digital Kit program has around 10,900 digitizing agents – experts in charge of accompanying the company in its digital transformation process – affiliated throughout Spain, of which 98% are ICT SMEs. Through this aid – in the specific case of the customer management category, the maximum eligible amount is €2,000 for segment 2 (companies with between 3 and less than 10 employees) and 3 (companies with between 0 and less). 3 employees) and €4,000 for segment 1 (companies with between 10 and less than 50 employees)⎯ you can hire one of these experts, who will be in charge of finding the most appropriate digital tools to modernize and optimize the business in question.

The digitizing agents are in charge of implementing the solution or solutions chosen by the beneficiary company of Kit Digital and will also have the responsibility of justifying the implementation of the solutions to the companies and self-employed workers since they are the ones who will receive the aid from Red.es. If the justification is correct, the digitizing agent receives payment within a period of less than 60 days.

The importance of getting ‘leads’

SMEs and self-employed workers who request this help will be able to choose between the different computer tools necessary to build a database that brings together all the information related to their buyers. We are talking about Customer Relationship Management (CRM), a set of platforms that use customer information to manage sales opportunities. Any of the software those who choose to implement the digitizing agent will allow you to manage leads (requests from interested clients), check their status (whether they are still under analysis, in negotiation or cancelled), make tracking reports or create alerts.

The digitizing agents are responsible for implementing the solution or solutions chosen by the beneficiary company of the Digital Kit program.

Once all this data is obtained, businesses can implement computer programs that allow them to carry out a good analysis and interpretation of everything collected with the aim of planning strategies to improve their customer experience. Making decisions and acting will be the next step. To do this, the Digital Kit provides the possibility of opting for tools that serve to automate the process and carry out, for example, loyalty campaigns in order to convert a one-time buyer into a regular one. The ultimate goal is to grow. In confidence and in sales.

The most demanded aid program for the digitalization of SMEs

Reduce costs, boost sales, attract customers… Nobody doubts the benefits that digitalization brings for any company. Promoting this transition is the objective of the Kit Digital program, an initiative of the Government of Spain managed by Red.es, an entity attached to the Ministry of Economic Affairs and Digital Transformation through the Secretary of State for Digitalization and Artificial Intelligence. Equipped with a budget of 3,067 million euros, Kit Digital has become the most in-demand aid program for the digitalization of SMEs in the history of Spain, and proof of this is that it has already granted nearly 300,000 digital bonuses and has More than 360,000 digital transformation projects in small businesses are underway.

The grant application period will be active until December 31, 2024. These are non-competitive grants, so they are assigned in order of arrival. SMEs and self-employed workers who meet the requirements can apply for them through one of the four calls that are currently available. The first is aimed at companies with between 10 and less than 50 employees and the amount of aid is €12,000. The second is aimed at companies with between 3 and less than 10 employees, with the aid amounting to €6,000. And the third is aimed at companies and self-employed workers with between 0 and less than three employees and the amount of aid is €2,000. The last open call is aimed at communities of property, civil societies – professional and with commercial activity – and agricultural holdings of shared ownership that have less than 50 employees and that will opt for an amount of the above depending on the size of the entity and the segment. to which they belong.

Network management, create a website, implement electronic invoice…

In addition to customer management, the Digital Kit program includes a total of 12 digital solutions. Depending on which best suits the needs of a given business, the program provides aid for the implementation of solutions that range from services such as setting up a website and thus having a basic presence on the Internet, to others that seek to position the brand and increase the visitor traffic or the creation of a business on-line.

Digital Kit has become the most in-demand aid program in the history of Spain, and proof of this is that it has already granted nearly 300,000 digital vouchers

There is also the possibility of requesting a subsidy for the management of social networks, implementing services business intelligence, launch a virtual office or digitize accounting and automate processes in the company. Likewise, you can opt for an application that implements electronic invoices or a cybersecurity system that prevents computer attacks. The possibility of including the brand on a platform marketplace or having a more prominent presence on the Internet, with digital tools that include competitor analysis and services to improve the company’s positioning in search engines, also falls within the wide catalog of options.

An application without paperwork

The first step to access these aids is to register in the private area of ​​www.acelerapyme.es and complete the digital self-diagnosis test. In 10 minutes, this test allows you to know the degree of digital maturity of the company. From the website you can choose one or more digital solutions offered by the Digital Kit program and consult the list of digitizing agents, those in charge of implementing the different solutions for the companies that benefit from this aid. Finally, you must request help through the Red.es Electronic Headquarters.

To speed up the entire process, the SME can request the subsidy without having to provide documentation. It is sufficient for the employer or self-employed worker to authorize Red.es to consult ex officio the requirements and obligations required to obtain beneficiary status. During the process, transparency and legal certainty are always guaranteed. This agility allows that, if a request is correct, it is granted within a period of 15 days.

Furthermore, to further facilitate the application process, Red.es has created the figure of the “voluntary representative” who may request aid on behalf of the SME or self-employed person as long as they are duly authorized.