- Advertising against mobile communications company AT&T
- The ad appeared in the Wall Street Journal, citing low internet speeds
- The 90-year-old spent over Rs 7 lakh on 2 advertisements
Aaron Epstein, a 90 – year – old man living in California, advertised in the New York edition of the Wall Street Journal. $ 10,000 was spent on advertising. The aim was to bring the subject to the attention of his Internet provider.
Epstein, which has been using the AT&T mobile communications company’s network for more than 80 years, decided to advertise in the absence of a response to customer care complaints. The quarter page used for this.
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He did not forget to point out in the ad that AT&T, a leading company in the field of electronic communications, is presenting great disappointment and that the company’s internet speed in their area is only 3 Mbps. Very low speed internet services are when other companies provide internet speed up to 200 Mbps.
Anyway, the thing is accepted. Shortly after the ad came, the CEO of the company called him directly. He promised to ensure internet speeds in the area. Soon the internet connectivity was upgraded .. Happy old man who loves streaming movies and online shows