“Product of the Year USA 2023”the largest awards program voted for by 40,000 consumers, recently announced award winners in 36 categories.
Each of the “Product of the Year” (POY) winners are determined through a National study conducted among US shoppers in partnership with Kantara consumer research agency.
The award operates in more than 40 countries with the same purpose: guide consumers to the best products in your market and reward manufacturers for their quality and innovation.
In the US, the “Product of the Year” seal is backed by the votes of more than 40,000 consumers, and serves as a shortcut for shoppers in the supermarket, saving them time and money.
For the manufacturers of the winning products, the award is a powerful marketing message that has proven increase product testing, awareness, distribution and sales.
“Product of the Year” each year accepts new consumer packaged goods that demonstrate innovation and were released the previous year. The entered products are then placed into specific categories such as food, beverage, personal care, home care, etc. and a product is then chosen as the winner in its category through an online study.
Winning products are announced in February of each year and receive the right to use the POY seal in marketing communications for two years.
From food and beverages, personal care, household products, bedding and more, Some of the winners of the Product of the Year Award 2023 are:
Category: automatic dish care
Product: Cascade Platinum Plus, from Procter & Gamble
Category: Body Cleanser
Product: Henkel Dial Bath Gel
Product: ALDI Exclusive French Baguette
Product: PepsiCo Quaker Puffed Granola
Product: Sky Wellness CBD Sleep Gummies
Category: Child’s Health
Product: Children’s ZYRTEC Allergy Chewables, by J&J
Category: prepared meals
Product: Hot Pockets Deliwich, from Nestlé USA
Category: Digestive Health
Product: Sanofi Dulcolax Chewy Fruit Bites
Category: Hair growth
Product: Nature’s Bounty Optimal Solutions, from Nestlé Health Science
Category: Home clean
Product: FamilyGuard Brand Disinfectants from SC Johnson & Son
Product: Nectar Premier Mattress, by Resident Home LLC
Category: meal replacement
Product: Soylent Complete Nutrition Shakes
Category: premixed drink
Product: ALDI Exclusive Zarita Margaritas
Product: Nitro Pepsi from PepsiCo
Category: Weight control
Product: Nature’s Bounty, Optimal Solutions, Metabolism Booster, by Nestlé Health Science
To see the complete list of the 36 participating categories and their winning products, go here.
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