Consumer trends change.
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People change their consumption habits as fast as or faster than the flow of water in a river bed. What at some time they considered important, became a second-table dish, to open the doors to new consumer trends.
Therefore, in order for companies to continue growing, they must know the factors that influence the purchasing decision-making of potential customers, in order to be able to implement effective and efficient strategies and thus satisfy their needs.
These are some of the consumer trends, according to the market intelligence agency Mintel:
-The mentality of the self: They are consumers who want to focus on themselves, they are born to leave behind that community mentality that they adopted to give priority to public health and safety.
Brands are embracing strategies that help them try new things and rethink who they are. An example could be boxes of chocolates with day numbers, so that customers try flavors they wouldn’t normally consume.
-Clients as a center of innovation: they are born by applications like TikTok, where self-expression is admired; this gives users the opportunity to show their creativity in their various areas.
To address this point, we must incorporate marketing strategies of influencers and collaborations with the audience. For example, include artists in the development of product designs.
-Hyper fatigue: they are consumers redefining what is really important to them; This is due to the fatigue generated by the pandemic, the increase in the cost of living, the energy and climate crisis.
To support the consumer, some supermarket brands have offered interest-free loans and some restaurants have created cheaper dishes. There are many possibilities!
To be successful in business, we must understand consumer trends and needs, because beyond retaining customers, we have the opportunity to make a significant difference in people’s lives.
By being creative and collaborating with consumers, companies can create products and services that meet their needs and help relieve the pressure and stress generated by the obstacles they face. Business success is not just about profit, but about creating value for society and the world we live in.
* Adriana Gallardo is an international speaker, author and leader of Adriana’s Insurance emporium. Business and Life Coach, author and producer. She is the creator of “Chingona Circle”, a group that empowers women and the series of conferences “Empodérate”, which help entrepreneurs and business owners to achieve their goals. She lives in California. IG @adrianagallardo1
