The Red Sea Development Company and Amala revealed today, Wednesday, that it has joined the Council of Associate Members of the World Tourism Organization.
Abdullah Al-Zahrani, Executive Director of the Marketing and Branding Department of the Red Sea Development Company and Amaala, confirmed that this membership “allows the affiliates to achieve a local, regional and global vision through the network and channels of the World Tourism Organization. Associate members are the main tool in increasing the competitiveness of the private sector in the sector.” tourism”.
According to the Saudi Press Agency “SPA”, Al-Zahrani said: “This membership reinforces the focus of the Red Sea Continuous Development Company on adopting the renewable approach in tourism development to help it achieve the highest international standards and best practices, and given our huge projects, such as the Red Sea and Amaala destinations, I believe Public-private collaboration can yield very positive results and at the same time allow us to set new standards for sustainable tourism development while working to welcome our first guests at this time next year.”
He added: “The opening of the regional office of the World Tourism Organization in Saudi Arabia will bring many unique opportunities to increase the effectiveness of the promotional strategy for tourist destinations in the Middle East, given that our region is rich not only with natural wonders extending from the rugged mountains of Oman through the charming sand dunes in the vast desert of the Empty Quarter in the Kingdom, but also It is also home to a large percentage of the most important cultural and historical sites in the world.”