Mexico City /
After a complicated 2023 for the technology industry, this year points to a significant recovery, he estimated Growth from Knowledge (GfK)a company specialized in data analysis.
In a study on trends in this market, the firm noted that last year the sale of electronics and computers fell 3 percent, derived from the saturation of orders due to the pandemic, geopolitical tensions and low consumer confidence.
But GfK assured that, after almost four years after the pandemic covid-19In 2024, replacement cycles will be launched, especially for the most rapidly evolving categories, such as smartphones and mobile computers.
Consequently, the telecom category is expected to see growth this year due to new purchases, with the trend towards high-end devices continuing.
Furthermore, long-term sales monitoring shows that more televisions are sold on the eve of major sporting events, therefore, 2024 Olympic Gamesthe America Cup and the Euro Cup (the latter are the highest soccer competitions at the continental level) will have a positive impact on the consumer electronics category.
GfK expects inflation to continue to decline in 2024, boosting global consumer confidence, but interest rates will remain high, hampering investment for both consumers and businesses.
“Price will continue to be an important purchasing criterion for consumers in 2024. The results of the main promotional events in 2023 demonstrate that price promotions continue to drive sales; However, competing on price alone is a challenge.”
“Our recommendation for retailers and manufacturers is to ensure that their brand value remains stable in the eyes of consumers and focus on quality-price,” he said.