Logos are one of the crucial aspects when designing a marketing strategy for companies, this symbol or image will be the representative of the company, the way in which users recognize the brand and getting the design right is not an easy task.
There are some that evolve over the years, with the intention of updating, while there are others that no matter how many years go by, their essence is the same and hardly changes, basically because they are very good.
In the case of mythical Twitter bird logo, It could be debated if it is a marketing genius or simply because it is one of the most important and used social networks in the history of social networks, this symbol is instantly recognized throughout the world.
It is because of that Changing a globally recognizable brand was a risky decision.However, it seems (as we have seen on other occasions) that the owner of the company, Elon Musk, is known for not following normal patterns which on many occasions means taking your feet out of the pot.
Everything has an explanation, and the fact that Musk has decided to change the little bird to an ‘X’ is due to the project to turn the social network into a super app, capable of carrying out any activity or task on the Internet without leaving the platform.
That is why, as part of the reconversion of Twitter, the change of logo has been one of the first most visual changes and the one that is generating the most commotion. For this reason, today we are going to show you how the Twitter logos have evolved over the years. since the platform was launched in 2006.
The first logo of the company It didn’t even come out officially. and it was only used internally. As you can see, it does not match anything that can be assimilated to the Twitter brand today, mainly because neither the name nor the theme are the samesince this is green, a color that today is not associated at all with the social network.
This is the first logo officially associated with Twitter, and with which the company is already beginning to be recognized. Already wearing the official colors of the app, this logo lasted four years, and the most curious of all is that its designer Linda Gavin He only had one day to do it.
Once the Twitter brand was more established, and its logo began to be recognized worldwide, the company decided to go one step further and introduce the now infamous Twitter birdie to accompany the name. With the same shade of blue and a simpler design, larry the bird (in honor of NBA player Larry Bird) established itself as the recognizable brand of the app.
This has been the Twitter logo until now, and for which we surely remember the social network despite the recent changes. The truth is that it did not vary much with respect to the previous one, simply perfected the birdie silhouette and removed the ‘Twitter’ name since the symbol was already enough to recognize the brand.
Definitely the most radical change from that first prototype that we talked about before, and it is that with it, it seems increasingly clear that Twitter is going to disappear in favor of ‘X’, for now most of the reactions are negative, we will have to wait a while until we get used to it.
— Vishwajit Patil (@_VishwajitPatil) July 24, 2023
This has been the evolution of logos that Twitter has had throughout its history, but as this user points out, the bird logo itself has also been part of the app’s history as an icon, and these have been all its variations over the years.