The Tik Tok application announced, on Wednesday, that it intends to share advertising revenue with the most prominent content makers on the platform, thus approaching the model adopted by competing platforms.
The application, affiliated with the Chinese “ByteDance” group, said in a statement that it will start studying the first program “to share revenue with content makers, public figures and press publishers.”
He pointed out that the first phase of the program will only include accounts with at least 100,000 followers, stressing his determination to “develop cash solutions so that content creators feel valued and receive the appropriate reward.”
And the specialized website “Business of Apps” stated that Tik Tok, whose number of users exceeded one billion last year, achieved in 2021 revenues of 4.6 billion dollars, a figure equivalent to the revenues of the Snapchat application, which is browsed daily by about 300 million users.
And the large social media platforms specialized in publishing videos, such as YouTube, Instagram and Snapchat, started implementing plans related to profit sharing.
On Wednesday, Tik Tok also announced an evolution in its offers for advertisers, as their ads will become linked to videos ranked among the 4% most viewed on the platform.
This new format, called “Tik Tok Pulse”, will also ensure that advertisers link their ads to the content of verified accounts in order to improve the effectiveness of their campaigns.