Regional language editions of Economic Times, the country’s leading financial media, have started functioning in regional languages including Malayalam. Also, Gadgets Now, a comprehensive portal on technology, has also reached various regional languages of India. Local language versions are also coming up as part of digital content business firms spreading among consumers in tier two and tier three cities. But this is the first time in the country that so many local language websites are being prepared under one company at the same time.
Also Read: Can fintech apps be trusted?
According to the data of 2021, there are 73.5 crore internet users in the country. Out of this 53.6 crore customers use local languages. The vernacular market grew by 18 percent while the English market grew by only 3 percent. 70 percent of consumers have responded to surveys that they rely on digital platforms in local languages. In this situation, national companies are paying attention to different regional languages. Similar progress is taking place in the digital field as newspapers and TV channels have reached the regional languages of India after English.
Also Read: Some tips to avoid getting an insurance policy
Times Internet has news portals like Navbharat Times (Hindi), Maharashtra Times (Marathi), Ai Samay (Bengali), Samay (Malayalam, Tamil, Telugu), Vijay Karnataka (Kannada), I Am Gujarat (Gujarati). The current service is in eight languages including English. These websites deal with topics like news, entertainment and lifestyle. Navbharat Times website was started in the late 1990s. In later years, more news channels were started in different languages. But the company’s new moves are realizing that regional languages have a big future in finance and tech.