Published: 24 Nov 2021 03:07 am
Updated: 24 Nov 2021 06:30 am
TVS Euro Grip will be the main sponsor of the Chennai Super Kings (CSK) team. The agreement was signed between Chakra Limited and CSK.
Under the agreement, Eurogrip, a TVS Chakra product, will be the main sponsor for 3 years (2022 to 2024). The value of the deal is estimated at Rs 100 crore, sources said.
This is the first time that TVS Group has been a major sponsor. Chennai Super Kings And TVS EuroGrip The companies will jointly carry out a number of activities to motivate the CSK team fans across the country.
No longer in the yellow jersey of the Chennai Super Kings team TVS EuroGrip Featuring the logo. CSK has the largest fan base in Indian Premier League (IPL) cricket.
In the CSK team jersey TVS EuroGrip P. Madhavan, Executive Vice President, Sales and Marketing, TVS Chakra, said:
He said the alliance would be highly anticipated for the next three years and that the yellow jersey would be very popular among fans Chennai Super Kings KS, CEO, Cricket Limited Viswanathan said.