Verify ownership.. Google brings the blue authentication mark to Gmail

To confirm the identity of the sender, Google announced yesterday, Wednesday, that the Gmail email service will start displaying the familiar blue authentication mark on other sites, such as: Twitter, next to the sender’s name.

And the American technology giant explained in a post on its blog that the feature comes to help users know if the email they received was sent from a legitimate or fraudulent source.

The blue authentication mark relies on an existing feature in Gmail called BIMI (Brand Message Identification Index), which requires companies to certify that the brand logo they use as an email avatar will let users know that the logo actually belongs to them.

Companies that have already adopted the Brand Indicator feature for message identification will automatically receive the blue verification mark.

As indicated by the image that Google attached in its post, hovering over the blue verification mark displays the following message: “This email sender has been verified to own the domain and profile picture they are using to send email.”

Google cautioned that email authentication can help users and security systems “identify and stop spam” while also allowing senders to “boost trust their brand.”

It is noteworthy that what happened in the matter of verifying accounts on Twitter has become the talk of the hour in recent times, knowing that many services allow the possibility of verifying accounts in some way, so that the Meta company began last February to sell its new subscription service, Meta Verified, experimentally to users Facebook and Instagram in some countries.

It is believed that Google’s addition of the authentication mark to the (Gmail) service may help users identify legitimate senders, especially if they do not know what the logo for the (trademark indicator for message identification) feature included in email messages means.

This, and Google will introduce authentication tags starting today through its service accounts for companies (Workspace) Workspace, and Google personal accounts, so the tags may start appearing in emails very soon.