The talented guitarist and composer Alejandro Zárate Espinoza founded the group Pintura Roja four decades ago with the purpose of spreading the catchy rhythm of Peruvian cumbia throughout the five continents. Thanks to his excellent eye for talent, he discovered great artists such as Johnny Orosco, Toño Centella, Milagros Soto (Princesita Mily), Sara Haydee Barreto (Muñequita Sally) and Antonio Domínguez, who began their careers in this tropical group.