Since the controversial American billionaire, Elon Musk, announced, on Thursday evening, that he had found a new CEO for his Twitter platform, to start working within approximately 6 weeks, the name of Linda Yacrino, director of advertising at NBC Universal, an American entity, has not calmed down. For information, from circulation and research.
An American report revealed that the owner of Tesla chose Yacrino for this position, although Musk did not reveal the name of the candidate, but only tweeted in which he announced that his role would move to the position of executive chairman and chief technology officer, overseeing products, programs and computers, according to the “Wall” newspaper. Street Journal”.
While Yakrino has been working for more than a decade as Director of Global Advertising and Partnerships, and has a major role in finding the best ways to measure advertising effectiveness, according to the newspaper, and has a major role in launching the “Peacock” broadcast service.
Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks!
My role will transition to being chair exec & CTO, overseeing product, software & sysops.
– Elon Musk (@elonmusk) May 11, 2023
Musk’s announcement of a new CEO came days before one of the largest annual promotional conferences conducted by “NBC Universal” in New York.
In turn, a spokesman from “NBC Universal” told the newspaper that Yakrino is conducting “consecutive training” for the expected event, explaining that it is convincing major brand owners to commit to buying billions of dollars in advertising in the coming seasons.
The lady also oversees about $13 billion in annual advertising revenue, and has close relationships with major marketing and advertising agencies around the world.
She is also known for her negotiating skills, and advertising industry professionals describe her as a “velvet hammer”.
Tesla shares jump
It is noteworthy that after Musk’s purchase of Twitter, about 37 major advertisers refrained from advertising during the first quarter of the year.
While the move is likely to calm the fears of Tesla investors, who have been increasingly concerned about the time Musk devotes to making changes to the Twitter network, its shares jumped 2.4% on the back of this news.
Musk said last November that he expected to reduce his time at Twitter and eventually find a new CEO to run the social media company.
The first two weeks after buying the Twitter Mask in October saw rapid changes. He quickly fired Parag Agrawal, the former CEO of Twitter, and other senior leaders before laying off half of his staff in November, according to Reuters.