In recent times, the most famous doll in the world has had to evolve to adapt to the diversity of today’s society.
Zara, the well-known fashion brand of the Inditex group, has decided to take a step forward and bet on inclusion and diversity in its latest campaign. In a refreshing twist, have decided to show a more realistic and diverse vision of contemporary women, moving away from traditional stereotypes.
In her campaign, we can see models of different sizes, hair colors and physical characteristics, breaking with the stereotypical image of the Barbie doll. This decision has been enthusiastically received as it represents a significant advance in the fashion industry and in the representation of female beauty. It has had the model Ceval Omar, the first plus size model since the participation of the popular Paloma Elsesser in 2021.
Ceval Omar has been able to break barriers and open doors in the fashion industry by becoming the new plus size model for Zara. With 22,000 followers on Instagram, her presence on the platform is a sign of the growing interest and support for inclusivity in the world of fashion. Its measurements, which range between XXL and 5XLreflect the diversity of sizes that exist in reality. With 175 centimeters of height, 114 of chest, waist of 106 and hip of 119, Ceval Omar shows that beauty and elegance are not limited to a single standard.
Along its history, Barbie has had to face criticism and debate about the impact she could have on girls’ self-esteem by presenting an unattainable ideal of beauty.. However, this new Zara campaign demonstrates that fashion and advertising have the power to positively influence society and promote acceptance and diversity.