Nayanthara and Vignesh Sivan invest a huge amount in Chaiwala

Chennai: South Indian superstar Nayanthara and director Vighnesh Sivan have made a new investment. The two have invested in Chaiwala, a Chennai-based beverage brand. Though no details have been released about the investment, it is learned that the couple, who are lovers in the film world, have made a huge investment.

Apart from Nayanthara and Vignesh, many others have invested in Chaiwala. These include Angel Investors’ Sunil Sethia, Sunil Kumar Singhvi, Manish Mardia, UNI-M Network, Mumbai-based Angel Network, Bangalore-based Unlisted Cart LLP and Chennai-based Conscience Multi-Family Office. The company received a total of Rs 5 crore in round funding.

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Chaiwala founder Vidur Maheshwari said 80 per cent of the existing fund would be used for physical store expansion and 35 new stores would be opened by next year. The rest of the funds will be earmarked for marketing, expansion of back-end systems and the management team. The shop will be open in places including metro stations and malls. He added that digital marketing and e-commerce budgets had increased during the lockdown. Launched in 2018, Chaiwala currently has 20 outlets in Anna Nagar, Kilpauk, Alwarpet and Adyar.